The It girls and super bloggers are already on board with next season trends, so your hyper-connected customer will be, too. You’re busy buying for the Christmas period, we get it, and so Parisian Wholesale’s transeasonal trend report from AW16 to SS17 is here to help. Fashion magpies unite! Designers Jeremy Scott, Rebecca Minkoff and Altuzarra were desperately sequin Susan at New York Fashion Week SS17, making dazzling NYE party sequin an all-season trend. Hail satin! The silk shine prompt-to-touch fabric was a huge hit with NYFW designers Hellessy, Marissa Webb and Creatures of the Wind to name but a few. No longer a reservation for the bedroom, the lingerie-inspired trend will be your customers’ new wardrobe star.
Shoulder Play: The ultimate not-Autumn not-Summer cold shoulder silhouette upped its game for SS17. Designers Victoria Beckham, DKNY and Simone Rocha refreshed the ‘80s-inspired trend with dramatic proportions. Better than your average Breton, the surreal stripe trend underlined by designers Adam Selman, Opening Ceremony and Proenza Schouler combined unexpected colours, proportions and textures.