Fashion Week SS17


Pale Into Significance: Designers Dusted Pastels

Cotton candy hues and power pastels were a much-welcomed alternative to next season’s emphasis on the bold and the bright. Parma violet at Giambattista Valli, lavender at Victoria Beckham and sorbet lemon at Prada, the pastel trend is more varied than a box of Bertie Bott’s Every Flavour Beans, and your customer wants her sugar fix. The dusted pale palette illuminates the new season’s It fabrics of hammered satin, crushed velvet and cotton plissé, so sooth your sweet tooth and say yes to added sugar in your range. Prada Spring/Summer... Read More


Vogue’s New Face Wears Lace

Lest you think eyelash lace trim is merely a thing for lingerie and Fifty Shades of Grey, today we’re here to show you its sophisticated side, but don’t let the Olivia Palermo makeover trick you, the trend is still anything but innocent. The tastemakers of Paris Fashion Week are enticing lace trim into their Spring/Summer ’17 collections so there is no denying the peekaboo seductive finish will be your customers’ fabric du jour for the transeason. Parisian Wholesale bats her eyelashes, and will teach you the rules of seduction when... Read More


Milan Fashion Week’s Sheer Genius Tulle Kit

Style editors and front row fixtures had a sheer heart attack when Gigi Hadid walked the Fendi runway wearing a see-through dress exposing all flesh for the flashes of the iPhone 7 cameras. Breast-baring chiffon gained momentum at Paris and Milan Fashion Week, from Saint Laurent’s ‘80s black lace to Lanvin’s cobalt blue pussybow, a chic kick in the teeth to Instagram’s censorship of women’s nipples. Fellow models Kendall Jenner, Cara Delevingne and Anja Rubik will be proud of this social media countermove. Checkmate, Instagram. Not all of us can boast... Read More

graphic slogan print tee 28/09/2016

Kendall Jenner For Less Than A Tenner?

Madonna on the front row of Alexander Wang, The Stranger Things cast named the faces of Louis Vuitton and Julee Cruise performing Twin Peaks’ theme song for Creatures of the Wind; it’s official – Fashion Week SS17 is ‘80s mad! The decade is taking over the fashion realm next season from power shoulders at Saint Laurent, tulle skirts at Gucci to slogan sweatshirts at House of Holland. Parisian Wholesale Says Relax, we’ve got you covered! Fashion recently fell back in love with its on-off relationship with the graphic slogan jumper thanks to... Read More


Desperately Sequin Susan – NYFW SS17

There are a few select staples that are best reserved for the after-dark wardrobe (*cough* bralet); sequin is not one of them. New York Fashion Week designers have given us permission to wear sparkles during the day. Fashion magpies unite! If there is one overarching trend of Spring/Summer ’17, it is the season neutralisation of fall fabrics. Velvet, satin and (our favourite) sequin are no longer an Autumn/Winter mainstay, but a season-proof statement that will keep your customer polished season upon season, come rain or shine. Christmas is fast approaching,... Read More


Little Bra Little – SS17’s Sexiest Trend

We’ve noticed a crop of NYFW designers sporting the ‘90s throwback hero – the little bra in their Spring/Summer ’17 collections. We can just imagine baby Britney Spears going crazy for Tibi’s sports bandeau and The Spice Girls zigazig ah-ing for Victoria Beckham’s mini bustier. Back to the future, the new wave of little bras are cut in today’s It fabrics satin, silk and lace, making your customers’ lingerie-inspired wardrobe spoilt for choice this season. Underwear as outerwear may seem a daring trend, but if done correctly, the miniature bralet... Read More


NYFW SS17 Graces The Cold Shoulder

Your favourite ‘80s trend has just upped its fashion game. The covertly sexy cold shoulder has had a Spring/Summer ’17 refresh thanks to New York Fashion Week-based designers DKNY, Victoria Beckham and Cushnie Et Ochs. It’s the ultimate not-Autumn not-Summer shoulder play silhouette your customer needs, stat. Victoria Beckham Spring/Summer ’17 Earning her fashion stripes, Victoria Beckham’s double tier frill cold shoulder dress was admired by Vogue Editor-in-chief Anna Wintour who shared the front row with David & Brooklyn Beckham. We’re more than frilled (pardon the pun) that VB is paving... Read More


Hail Satin – NYFW SS17 Trend

There’s no better way to predict if a trend is really a trend than identifying the recurring themes of the commercially in sync New York Fashion Week. Its only day two of fashion month and there is already one trend designers are taking a shine to – satin. Everyone, including you, will be wearing this key SS17 fabric. Hellessy Spring/Summer ’17 Give them Hellessy! Would you wear satin wide leg trousers? Hellessy opens a chic case for the style. The sleek pants caught our magpie eye amid the SS17 collections... Read More


Tom Ford’s Runway-To-Retail IS The What’s What of AW16

The guest list, as dazzling as Tom Ford’s signature sequin, boasted Julianne Moore, Cindy Crawford and Naomi Campbell who embellished the front row to witness Ford’s next milestone – to remodel ready-to-wear. Becoming the first luxury designer to showcase a complete see-now, buy-now collection, without the industry standard six-month delay, Tom Ford’s approach to immediate gratification for his consumer has completely shook up the dynamics of New York Fashion Week. Closing the gap between runway and retail means the demand for NOW is bigger than ever. Tom Ford explains, “We... Read More