September 2016


Milan Fashion Week’s Sheer Genius Tulle Kit

Style editors and front row fixtures had a sheer heart attack when Gigi Hadid walked the Fendi runway wearing a see-through dress exposing all flesh for the flashes of the iPhone 7 cameras. Breast-baring chiffon gained momentum at Paris and Milan Fashion Week, from Saint Laurent’s ‘80s black lace to Lanvin’s cobalt blue pussybow, a chic kick in the teeth to Instagram’s censorship of women’s nipples. Fellow models Kendall Jenner, Cara Delevingne and Anja Rubik will be proud of this social media countermove. Checkmate, Instagram. Not all of us can boast... Read More

graphic slogan print tee 28/09/2016

Kendall Jenner For Less Than A Tenner?

Madonna on the front row of Alexander Wang, The Stranger Things cast named the faces of Louis Vuitton and Julee Cruise performing Twin Peaks’ theme song for Creatures of the Wind; it’s official – Fashion Week SS17 is ‘80s mad! The decade is taking over the fashion realm next season from power shoulders at Saint Laurent, tulle skirts at Gucci to slogan sweatshirts at House of Holland. Parisian Wholesale Says Relax, we’ve got you covered! Fashion recently fell back in love with its on-off relationship with the graphic slogan jumper thanks to... Read More


Desperately Sequin Susan – NYFW SS17

There are a few select staples that are best reserved for the after-dark wardrobe (*cough* bralet); sequin is not one of them. New York Fashion Week designers have given us permission to wear sparkles during the day. Fashion magpies unite! If there is one overarching trend of Spring/Summer ’17, it is the season neutralisation of fall fabrics. Velvet, satin and (our favourite) sequin are no longer an Autumn/Winter mainstay, but a season-proof statement that will keep your customer polished season upon season, come rain or shine. Christmas is fast approaching,... Read More


Little Bra Little – SS17’s Sexiest Trend

We’ve noticed a crop of NYFW designers sporting the ‘90s throwback hero – the little bra in their Spring/Summer ’17 collections. We can just imagine baby Britney Spears going crazy for Tibi’s sports bandeau and The Spice Girls zigazig ah-ing for Victoria Beckham’s mini bustier. Back to the future, the new wave of little bras are cut in today’s It fabrics satin, silk and lace, making your customers’ lingerie-inspired wardrobe spoilt for choice this season. Underwear as outerwear may seem a daring trend, but if done correctly, the miniature bralet... Read More


NYFW SS17 Graces The Cold Shoulder

Your favourite ‘80s trend has just upped its fashion game. The covertly sexy cold shoulder has had a Spring/Summer ’17 refresh thanks to New York Fashion Week-based designers DKNY, Victoria Beckham and Cushnie Et Ochs. It’s the ultimate not-Autumn not-Summer shoulder play silhouette your customer needs, stat. Victoria Beckham Spring/Summer ’17 Earning her fashion stripes, Victoria Beckham’s double tier frill cold shoulder dress was admired by Vogue Editor-in-chief Anna Wintour who shared the front row with David & Brooklyn Beckham. We’re more than frilled (pardon the pun) that VB is paving... Read More


Hail Satin – NYFW SS17 Trend

There’s no better way to predict if a trend is really a trend than identifying the recurring themes of the commercially in sync New York Fashion Week. Its only day two of fashion month and there is already one trend designers are taking a shine to – satin. Everyone, including you, will be wearing this key SS17 fabric. Hellessy Spring/Summer ’17 Give them Hellessy! Would you wear satin wide leg trousers? Hellessy opens a chic case for the style. The sleek pants caught our magpie eye amid the SS17 collections... Read More


Tom Ford’s Runway-To-Retail IS The What’s What of AW16

The guest list, as dazzling as Tom Ford’s signature sequin, boasted Julianne Moore, Cindy Crawford and Naomi Campbell who embellished the front row to witness Ford’s next milestone – to remodel ready-to-wear. Becoming the first luxury designer to showcase a complete see-now, buy-now collection, without the industry standard six-month delay, Tom Ford’s approach to immediate gratification for his consumer has completely shook up the dynamics of New York Fashion Week. Closing the gap between runway and retail means the demand for NOW is bigger than ever. Tom Ford explains, “We... Read More


Venice Film Festival 2016: Best-Dressed

Parisian Wholesale turns its fashionable gaze to the world’s most chic floating city – Venice. To celebrate one of the most glamorous events on the international film calendar, Venice Film Festival 2016, Parisian designers weigh in on the A-list aplenty trends from the leading ladies red carpet premieres. A story that could be straight from Freeform’s new TV drama Famous In Love, Alicia Vikander and Michael Fassbender fell for each other on the set of their latest film The Light Between Oceans. It was no surprise the couples first ever shared... Read More


US Opens 2016: Serena Williams’ Best Fashion Moments

Opponents beware, Serena Williams is not just acing the courts with her bold moves, she is also slaying the fields of fashion, too. Boasting the title of the world’s number one female singles tennis player, it’s no wonder that Serena’s stylish moments become instant best sellers. Making headlines, the 34 Grand Slam-holder also has ties in design, developing capsule collections for sport powerhouses Nike and Puma. To celebrate the Rio Olympics and US Opens 2016, Parisian Wholesale shares Serena’s best-dressed moments. Flattering her Olympian figure, Serena Williams wore a custom... Read More